Frequently Asked Questions
Understanding How BeSureItIs Protects You
What is BeSureItIs?
BeSureItIs is a simple, human-centered platform designed to stop deepfake scams before they start. By using two-factor authentication (2FA) and in-person identity validation, we help families and teams confirm who they're really talking to—no matter how convincing the scam.
How does BeSureItIs work?
- 1
Create your organization
This could be your family, your company, or any trusted group.
- 2
Invite others to join
They'll create their own account with 2FA.
- 3
Confirm someone's identity in person (optional)
You can validate someone once, face-to-face. This marks them as "trusted" within your organization for even stronger protection. It's not required, but it's recommended for maximum safety.
- 4
Launch a challenge anytime
Whenever they'd like, anyone in your organization can issue a challenge. Everyone in the session must re-enter 2FA to confirm they're who they say they are. This could be on a call to discuss estate planning, business banking, or just when something feels kind of "off." It's up to you.
What is 2FA (Two-Factor Authentication)?
2FA is an extra layer of security that confirms you are really you. It usually means entering your password and a temporary code sent to your phone or generated by an app. It protects your identity even if your password gets stolen.
Why is in-person validation required?
Deepfakes are getting too good. A voice call or video chat isn't enough anymore. BeSureItIs adds human trust to digital security by requiring at least one face-to-face validation per person in your organization. It's a one-time step that locks in identity with certainty.
Do I need to validate someone every time?
No. Once someone is marked as "trusted" in person within your organization, that step doesn't need to be repeated. From there on out, 2FA is all that's needed for ongoing verification challenges. Note that users are only trusted within a single organization; if you're a member of several organizations, you'll need to get trusted in each.
What happens during a challenge?
When you launch a challenge session, everyone involved is prompted to re-enter their 2FA credentials. It's a fast way to confirm everyone's identity before continuing a sensitive conversation or transaction
What if someone can't use their phone during a challenge?
We know that in high stress scam situations, scammers may say a phone is not available. We are working on a solution to this problem that we'll be launching soon.
Do I need special hardware to protect my identity?
There are many ways to protect your identity without special purpose-built hardware. By utilizing pre-determined passwords or phrases and setting up an identity verification platform like BeSureItIs ahead of time, you can protect your identity and those of your colleagues and loved ones. No orbs, scanners, or crypto wallets required.
Is BeSureItIs just for families?
While BeSureItIs is great for protecting families from scams, it's also useful for businesses that handle sensitive information or financial transactions. Any group that values trust can benefit.
Can deepfakes really fool people?
Deepfake scams are on the rise, and they're targeting people with voices and even faces generated by AI. BeSureItIs is built to stop those scams.
What platforms does BeSureItIs support?
Currently BeSureItIs is a browser-based app. Mobile apps will be coming in the future.
How do I protect my family from deepfake scams?
To protect your family from deepfake scams, you need a fast and reliable way to confirm who you're actually talking to. BeSureItIs gives you a simple, secure method to verify identity using 2FA and optional in-person trust validation. Instead of relying on what someone looks or sounds like, you can confirm their identity with real authentication—creating a private, scam-resistant circle of trust.
What should I do if I get a suspicious video call from a loved one?
If you get a call that doesn't feel quite right, don't panic, verify. BeSureItIs lets you issue a secure challenge where the other person must confirm their identity using 2FA. It's an easy way to know if you're really speaking to who you think you are.
How can I verify someone's identity without relying on AI?
While many companies have taken the approach of using more AI to fight AI scams, simpler, more human solutions are often better. BeSureItIs is built around a human-first approach using 2FA and in-person trust. No facial scans, no voice recognition, just simple, secure tools to confirm identity in high-trust groups.
What are the signs of a deepfake scam?
While deepfakes are getting better every day, there are still some "tells" you can look for to identify whether you're speaking to someone you know or a deepfake. Look for inconsistencies in voice, urgency in tone, or unusual requests for money or action. BeSureItIs helps take the guesswork out by giving you a tool to verify identity in real time, before you respond.
Is there a way to prevent fake kidnapping scams?
Most experts recommend pre-discussing safe words or phrases with your loved ones now, before you're ever faced with a deepfake. We built our platform, BeSureItIs, to help protect against scams by issuing a verification challenge.
Can 2FA stop voice deepfakes?
Yes, 2FA can help ensure the person you're speaking with is actually logged into their device and account, not just mimicking a voice. BeSureItIs combines 2FA with real-world trust to close the gap that deepfakes exploit.
How do businesses protect against deepfake CEO fraud?
Business email compromise and CEO fraud often use deepfakes or urgent impersonations. BeSureItIs gives companies a way to instantly confirm team members' identities with a secure challenge, helping prevent wire fraud and data leaks.